Circle T Specialties | Building a Brand from the Ground Up

Introduction

Circle T Specialties was a start up we connected with early in their business’ journey. The founder had extensive experience in the window treatment industry. He had worked on large commercial project in the past, along with residential projects. He felt it was time to start and grow his own business.

They were looking for a partner to help them establish an online presence and brand. We were a good fit for what they needed, having helped other businesses establish themselves as a respected brands and compete online against steep competition.

Through this project, we helped Circle T Specialities develop a brand, a logo, and a website that showcases their products in both the commercial and residential space.

We do the same brand-from-scratch work for manufacturers in McKinney.

Key Deliverables

We created a clean, modern website showcasing high-quality images in upscale properties while optimizing images for loading speed without compromising quality. Copy was written to resonate with both commercial and residential audiences while ensuring SEO-friendly design and content for organic traffic potential.

Integrations included Calendly for booking inquiry meetings and Termageddon for automatic policy updates.

Results

We completed the project accomplishing all the deliverables within the 4 week timeframe. Allowing Travis the ability to launch and begin marketing his new business to high-end residential consumers and commercial businesses within a month of beginning a project with us.

His company is positioned to compete against more established and big name firms in the luxury window treatment space as a result of our research and design decisions.