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The Lost Revenue Calculator

What is doing nothing about your website actually costing you?

Your website is either bringing in the right customers or letting them click away. Enter a few numbers below and see what those lost conversations add up to every month, and every year you wait to fix it.

Your Inputs

Enter your monthly numbers. Not sure? We've included defaults to get you started.

Grab this from Google Analytics or your host's stats. An established local service business typically sees 300 to 1,000 visitors a month.Default: 500 visitors / month

How many people visit your site each month?

visitors / month
Count every inquiry your website produces in a typical month: contact form submissions, phone calls, and emails. Your form notifications, inbox, and call log will have this. We'll turn it into your conversion rate for you.Default: 5 inquiries / month

How many people contact you through your website each month — form fills, calls, emails?

inquiries / month

Your current conversion rate is 1%. Underperforming service sites usually sit between 0.5% and 1.5%.

Of the people who contact you in a typical month, how many turn into paying clients? We'll turn this into your close rate. A typical service business closes 20% to 30% of inquiries.Default: 1 closed / month

Out of the 5 people who contact you each month, how many become paying clients?

closed / month

Your close rate is 20%. A typical service business closes 20% to 30% of inquiries.

Your target. We'll show the conversion rate your site would need to hit it, whether that's realistic — service sites with clear messaging typically convert 2% to 5% of visitors — and what it means in new clients at your close rate.Default: 15 leads / month

How many leads or inquiries do you want from your website each month?

leads / month

To get 15 inquiries from 500 visitors, your site needs a 3% conversion rate. At your 20% close rate, that's about 3 new clients a month. That's realistic — a well-built service site typically converts 2% to 5% of visitors.

Use first-year revenue per client. Most local service businesses fall between $500 and $3,500 a year; B2B and retainer work often runs higher.Default: $3,000

What is a typical client worth to you in their first year?

$

Your Potential Lost Revenue

Based on your inputs, here's what you're losing.

Cost of inaction, per year

$72,000

$6,000 a month in revenue left on the table

These numbers are what waiting is costing you. Which means "we'll deal with the website later" is the most expensive plan you can choose.

Missed inquiries

10

per month

Missed clients

2

per month

Even if this estimate is off by half, that's still $36,000 a year you could be losing.

Estimates based on typical service-business benchmarks. Your results will vary based on your market and offer.

You've seen what waiting costs. Let's talk about how to stop losing those customers.

Send me a few details. I will walk through your website and marketing, find where those customers are slipping away, and map what to fix first, whether you hire us or not.

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