TreeRing | Memory Preservation Platform
How TreeRing Went from Developer-Dependent to Marketing-Empowered with a Custom Webflow Build
Introduction
TreeRing helps schools create personalized yearbooks that celebrate every student's unique experience.
Education sets the pace in Denton, where two universities enroll more than 55,000 students between them.
They partnered with The Working Assembly, a branding and design agency, for a complete brand refresh.
Challenges
But TreeRing's marketing team was stuck. Their custom-coded Gatsby site required developer involvement for every content update, creating bottlenecks that slowed their ability to support campaigns and keep pace with their evolving brand.
They needed a platform their team could own. One that was modern, CMS-driven, and integrated seamlessly with their existing Salesforce infrastructure—without sacrificing the sophisticated, animation-rich experience their new brand demanded.
Key Deliverables and Results
Built a fully custom Webflow site from The Working Assembly's designs, bringing their brand vision to life while unlocking a modern, marketer-friendly platform.
The key wasn't just moving platforms—it was building a system designed for independence. That meant:
- CMS-driven templates
- Custom-coded animations using GSAP and Swiper.js
- API-powered integrations their team could rely on without touching code.
I also built custom form integrations pushing directly to Salesforce, a Yearbook Theme Browser with API filtering and modal previews, and responsive components rebuilt for every breakpoint.
Results
TreeRing's marketing team now has full control. They can update content, manage campaigns, and maintain brand consistency without waiting on developers—and without worrying about the site breaking.
A recap of what was built:
- Gatsby to Webflow migration for improved marketing team autonomy
- CMS-driven sections throughout for easy content updates
- Custom form integrations pushing to Salesforce via TreeRing's API
- UTM parameter tracking preserved across all redirects and forms
- Scroll-driven animations including synchronized text/image transitions
- Dynamic navbar that changes color based on underlying section content
- Yearbook Theme Browser with API integration, filtering, and modal previews
- Responsive design with rebuilt components for mobile breakpoints
- 301 redirects with wildcard patterns preserving query parameters
10+
Pages Built
4+
Custom Forms
2
API Integrations
400+
Redirects Configured
Stop losing deals to a website that's holding you back.
Book a 30-minute strategy session. You'll leave with a clearer picture of what your site needs to do and a rough budget range, whether you hire us or not.
Up Next
Ellis Baptist Association | Migration to Webflow
How we rebuilt Ellis Baptist Association's 35-page site in Webflow with a custom MapBox church finder this 44-church network can manage without a developer.
Troy Gramling | Website Migration
How we migrated pastor Troy Gramling's WordPress site to a component-driven Webflow build on the Lumos framework—plugin-free and simple for his team to update.