The Working Assembly | Ground Up Webflow Rebuild
How The Working Assembly Got a Ground-Up Webflow Rebuild Their Team Can Actually Run Themselves
Introduction
The Working Assembly is an award-winning, NYC-based branding and creative agency that has been building brands end-to-end since 2017, from strategy and visual identity to digital design and campaigns.
They had already done what they do best, designed a beautiful new website, and they needed a development partner who could take that design and bring it to life on the web exactly as they envisioned it.
Just as important, they needed the finished site handed back in a way their own team could own and run without calling a developer every time the site needed a change.
Challenge
For a creative agency, the design is never the question. The challenge is finding development that honors the design pixel-for-pixel, moves the way a brand-led site should move, and stays easy to manage long after launch. A site that looks incredible but is brittle behind the scenes becomes a bottleneck, and for an agency whose website is its storefront, that is a problem.
Their existing site stood in the way of that. To keep pace with their work, The Working Assembly needed a build that wasn't just a faithful rebuild of the design, but a system, with a content structure their team could update on their own, reusable pieces that kept the brand consistent across every page, and the kind of motion that makes a creative agency's site feel alive rather than static.
That meant the real deliverable wasn't a single website. It was a maintainable foundation: clean architecture, a CMS the team could actually use, components and variables that hold the brand together as the site grows, and animation that elevates the design instead of fighting it.
Key Deliverables
Took The Working Assembly's design and redeveloped their website from the ground up in Webflow, rebuilding the architecture, structure, and motion so the finished site is both a faithful translation of the design and a system the team can run on their own.
The work started with architecture.
Rather than retrofit the old site, the site was rebuilt from scratch with a clean, intentional page and content structure, the foundation on which everything else would sit.
From there, a brand-new CMS was built so the recurring, content-heavy parts of the site, the work that an agency updates most often, live in collections the team can edit without touching design or code.
To keep the brand airtight as the site scales, the build leaned on Webflow variables and reusable components.
Variables centralize the brand's colors, typography, and spacing so a single change updates everywhere, and components turn repeated sections into reusable building blocks that stay consistent across every page and stay easy to update in one place.
Finally, the site was brought to life with GSAP. Custom animation was layered onto the design to give the site the motion and polish expected of a leading creative agency, the kind of detail that makes the difference between a site that simply displays the brand and one that performs it.
The result is a website that looks exactly like the design, moves like a brand-led site should, and hands control back to the team that owns it.
The Working Assembly now has a brand-new Webflow site that matches their design exactly, moves beautifully, and is built for their team to manage in-house.
Results
The Working Assembly walked away with more than a website. They got a maintainable Webflow foundation built to match their design exactly and run without a developer on call.
Because the site was rebuilt on clean architecture, the structure is organized and easy to navigate behind the scenes instead of patched together.
The new CMS means the team can publish and update content themselves, removing the bottleneck of routing every small change through development.
Variables and components keep the brand consistent everywhere and make site-wide updates a one-place change rather than a page-by-page chore.
And the GSAP animation gives the site the kind of motion and polish that signals "award-winning creative agency" the moment it loads.
For an agency whose website is its single most visible piece of work, the rebuild delivered exactly what they came for: a site that is faithful to the design, a pleasure to use, and fully theirs to manage.
A recap of what was built:
- Full ground-up Webflow rebuild that translates The Working Assembly's design into a faithful, pixel-accurate site
- New site architecture with a clean, intentional page and content structure as the foundation
- A brand-new CMS built so the team can update content in-house without touching design or code
- Webflow variables centralizing brand colors, typography, and spacing for site-wide consistency and one-place updates
- Reusable components that turn repeated sections into consistent, easy-to-maintain building blocks
- Custom GSAP animation layered across the site to deliver brand-led motion and polish
- A maintainable, team-owned foundation designed to scale with the agency long after launch
Website
rebuilt from the ground up in Webflow
CMS
the team can manage in-house
1
reusable component and variable system
GSAP
powered custom animation across the site
Stop losing deals to a website that's holding you back.
Book a 30-minute strategy session. You'll leave with a clearer picture of what your site needs to do and a rough budget range, whether you hire us or not.
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