PopCandi AI | Marketing and SaaS Platform
How we turned PopCandi AI's market-changing recruiting vision into a launch-ready SaaS platform
Introduction
PopCandi AI is changing the way recruiting works—cutting staffing times and delivering better candidates through an AI-driven, always-on recruiting platform.
They needed both a marketing site and a minimum viable product (MVP) for their SaaS platform.
Technical buyers read the details before they trust anything. That's the same thing we design for in Richardson.
Challenge
But PopCandi's vision required sophisticated data architecture that off-the-shelf solutions couldn't handle.
They needed a platform where multiple companies could review pre-qualified candidates, but with complete data isolation between organizations.
The technical requirements were demanding:
- Many-to-many relationships across five interconnected tables
- Organization-based authentication
- Real-time data synchronization
- And a candidate feedback system that kept evaluations private to each company.
All while maintaining an intuitive interface for hiring managers who just wanted to review candidates and move fast.
Key Deliverables and Results
Built a complete marketing site and MVP SaaS platform from the ground up in Astro, integrating Airtable for database management, Clerk for organization-based authentication, and custom webhooks for real-time synchronization across the entire stack.
The key wasn't just building a recruiting tool—it was designing architecture for scale and isolation. That meant custom webhooks connecting Clerk to Airtable via Astro API endpoints, enabling real-time organization sync when companies sign up. Candidates can appear in multiple company pipelines simultaneously while maintaining completely separate feedback and evaluation data for each.
To give the PopCandi team full control over their marketing content, I implemented PagesCMS for the blog, team members, and testimonials—so they can update dynamic elements without touching any code.
The custom-built platform delivers PopCandi's "always-on" recruiting vision—pre-vetted candidates ready for review the moment a company logs in to the platform
Results
PopCandi's clients now have instant access to pre-vetted candidates the moment they log in. Hiring managers can review candidates, submit ratings and feedback, and track their pipeline—all within a clean interface that hides the complex architecture underneath.
Since launch, the platform has helped PopCandi secure several trial subscriptions from big brand name companies.
A recap of what was built:
- Custom Astro web application with SSR for dynamic content
- Marketing site + MVP SaaS platform built from the ground up
- Clerk organization authentication with company-specific access
- Webhook integrations syncing Clerk → Astro → Airtable in real-time
- 5-table Airtable architecture (Companies, Roles, Candidates, Assignments, Feedback)
- Complete data isolation between company accounts
- Candidate feedback system with ratings, assessments, and recommendations
- PagesCMS integration for blog, team, and testimonial management
- Netlify deployment with GitHub integration
7+
Marketing Pages
1
Custom SaaS Platform
5
Platforms Connected
100%
Data Isolation
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