Connally Consulting | Designing a Website for a Leadership Coach
How Connally Consulting Went from a Frustrating Website to a Conversion-Ready Coaching Platform with Webflow in Under a Month
Introduction
Connally Consulting, led by leadership coach Tom Connally, needed a website that reflected his expertise in performance driven leadership coaching. He also needed a platform that would help him attract coaching clients.
Frustrated by the limitations of SquareSpace, Tom sought a platform that could provide enhanced functionality, easier updates, and better integrations.
He also needed a design and copy that would not only engage, but convert visitors into clients.
Working together, we created a custom Webflow site with seamless integrations and a lead generation strategy to boost conversions—all delivered in under a month.
Coaches and consultants are a lot of who we build for closer to home in Midlothian.
Goals
The primary goal for Connally Consulting was to create a website that effectively showcased Tom Connally’s leadership expertise while driving visitor engagement and client conversions.
The new site needed to streamline booking processes through a Calendly integration and enable lead generation with a Mailer Lite setup for downloadable resources.
Additionally, scalability was a priority, ensuring the platform could easily accommodate future coaching offerings. Along with the site being easy to update on a regular basis.
Challenges
The project came with several challenges, starting with a tight timeline of less than one month for the entire website migration and redesign.
Creating a cohesive brand voice and clear messaging was also crucial to converting visitors into clients.
Finally, the site needed to be intuitive and easy for Tom to manage independently, without requiring ongoing development support.
Key Deliverables
We began with a strategy session to outline the site’s structure and messaging. All website copy was written with a focus on SEO and engaging potential clients, focusing on pain points and education while accurately reflecting coaching offerings.
Key integrations included Calendly for seamless coaching session bookings and Mailer Lite for capturing leads through a downloadable lead magnet. The site was designed and built in Webflow, incorporating GSAP animations for a polished, interactive user experience. We developed 45 modular components and 3 reusable page templates, along with a comprehensive style guide for maintaining brand consistency.
Results
The new Connally Consulting website launched on time and exceeded expectations.
Tom now has a professional, dynamic platform that not only reflects his leadership expertise but also supports his growing business.
Professional services firms in McKinney have the same job: make hard-won expertise obvious to someone who has never met you.
Scalable design and strategic integrations ensure the site will continue to meet his needs as his practice evolves.
10
Pages Built
4
Week Timeline
3
Page Templates
45
Components
Stop losing deals to a website that's holding you back.
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