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Redesign and Migration to Webflow of a Home Builder's Website

Satterfield Builders Website Project

Satterfield Builders is an established home builder in Pocatello, Utah. We worked with them to completely redesign their aging website. As well as we migrated them from Wordpress to Webflow, providing them a faster more stable website.

Client
Satterfield Builders
Build Time
5 Weeks
Services
Migration
Web Design
Webflow Development
portfolio mockup for satterfield builders
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Project Scope

Satterfield Builders, a reputable home builder in Pocatello, Utah, faced the challenge of an outdated website.

We undertook the task of not only redesigning their website but also migrating it from WordPress to Webflow.

This migration aimed to enhance the site's speed and stability, making it more efficient and user-friendly. As well as it made the site easier for them to update.

Deliverables

Our key deliverables for this project were:

  • A complete website redesign that aligns with modern aesthetics and user expectations.
  • Migration of the existing content and structure from WordPress to Webflow.
  • Optimization of the website for speed and reliability.
  • A website that effectively showcases Satterfield Builders' projects and services.

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Design and User Experience

The focus was on creating a visually appealing and intuitive website. The design needed to reflect the quality and craftsmanship of Satterfield Builders' work.

Attention was paid to layout, navigation, and visual elements to ensure a seamless user experience.

Content Organization and SEO

A key challenge in the Satterfield Builders project was reorganizing the website's content during the migration to Webflow.

Our goal was to enhance the site's SEO performance, making it more discoverable to potential clients searching for home building services in Pocatello, Utah.

We structured the content to ensure a logical flow, making navigation intuitive and user-friendly. This process involved optimizing page titles, meta descriptions, and headers, as well as organizing service offerings and project portfolios in a way that was both visually appealing and search engine friendly.

The result was a website that not only looked great but also is ready to rank higher in search engine results, making it easier for potential clients to find and explore Satterfield Builders' portfolio of homes.

Website development and design example
Website development and design example

Brand Consistency

In redesigning the Satterfield Builders website, a crucial objective was to maintain brand consistency across all platforms.

This consistency is vital in reinforcing the company's strong brand identity, which is well-known in the Pocatello area.

We achieved this by carefully aligning the website's visual elements, color schemes, and typography with Satterfield Builders' existing marketing materials and logos.

Additionally, we ensured that the messaging and tone of the website's content were in harmony with their offline presence.

This seamless integration across digital and physical mediums not only strengthens the brand's recognizability but also fosters trust and reliability among current and potential clients.

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