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About Us

We take care of the website work you don't have time for.

CL Creative is a Dallas–Fort Worth studio that builds websites for local service businesses, then keeps them working — the site, the Google profile, the review requests, the lead follow-up — every month.

The Dallas skyline at sunset above the highway running into the Metroplex

The short version

I'm Casey. I've been building websites for service businesses for years, and the same thing kept happening.

A client would sign off on a new site. We'd launch it. It looked great. Six months later I'd check in and find the photos were still the ones we shot at launch, a service they'd added wasn't on the site anywhere, and their Google profile hadn't been touched since the day we set it up.

That was never because they didn't care about their business. It's because they were busy running one. Nobody's day job is remembering to post to Google.

So I stopped selling websites as a one-time build. CL Creative is a monthly plan now: we build the site, and then we're the ones who keep it current. The updates, the Google posts, the review requests, the missed-call follow-up. You send us a change and it's handled. You don't log in.

That's the whole idea. You run the business. We run the website.

Casey Lewis, founder of CL Creative

Not a website you buy once. A website someone actually looks after.

Why work with us

Why home service companies work with us.

We build and manage high-performing websites for contractors who want more calls, more booked jobs, and less time worrying about their online presence.

More than a pretty website.

Your website should do more than look good. We build sites that clearly show what you do, why you're the right choice, and make it easy for homeowners to get in touch.

Built to bring calls.

We design every page with one goal in mind: more leads. From clear calls to action to local SEO and trust signals, your site is built to turn visitors into real phone calls and quote requests.

Managed after launch.

We don't hand you the keys and disappear. We keep your site updated, secure, and performing — so you can focus on what you do best: serving your customers.

A contractor in a company cap standing with his arms crossed in front of his work van

More jobs.
A stronger business.

A better website. A busier tomorrow.

A simple process

A marketing system built for home-service businesses.

We help contractors get a steady flow of qualified leads with a proven system — so you can focus on doing great work while we handle your online presence.

More jobs. A stronger business.

A contractor standing by his van while a crew member works on a roof ladder behind him

Real contractors.
Real results.

  1. Get clear.

    We learn about your business, your services, and the customers you want to reach. Then we build a strategy tailored to your goals.

  2. Get found.

    We optimize your website, Google Business Profile, and local listings so more of the right people can find you in your area.

  3. Get more calls.

    We turn your online presence into real leads with a great-looking website, clear messaging, and tools that make it easy for customers to contact you.

A steady flow of
qualified leads.

Market to Message Framework

First We Get Your Message Right. Then We Build.

A proven framework to help service-based businesses attract the right customers, say the right things, and build a website that drives real growth.

The M2M ICP Discovery Worksheet, a hardcover workbook titled Know Who You Are Trying to Reach
01

Know Your Market

Define exactly who your ideal customer is and what drives their decisions.

Clarify your audience
02

Refine Your Message

Turn research into clear, compelling copy that speaks to the right people.

Find your message
03

Build and Grow

Design and build a strategic website that turns the right visitors into customers.

Build what works

Partner with Us and You'll be in Good Hands

1/15 What our clients say

Can't say enough about my experience with CL Creative. Would definitely recommend and use his services again. Knowledgeable, fast responding, understandable, and met the deadline two days early.

Mario Martinez
Mario Martinez
Owner, Lonestar Roofing and General Contracting

Casey was incredible to work with! His communication and attention to detail were excellent. He completed our website quickly, and we're thrilled with the final result. HIGHLY recommend!

Alivia Richardson
Alivia Richardson
Technology Manager, Dynamic Home Repair

Casey did a great job in assisting with my website. He does a great job of explaining the entire process and was very patient. I'm fortunate to have found him, and can't recommend his company enough.

Austin R.
Austin R.
Owner and Founder, Natural Texas Lawn Care

CL Creative is amazing. Casey is an expert at designing and creating websites.

Travis Brumlow
Travis Brumlow
Owner, Circle T Specialties

If you're considering building a website and want someone who combines top-notch design skills with a client-centric approach, Casey Lewis is your person. His passion for his work and his just being a great human leave me no doubt that he will exceed your expectations, just as he did for me. Casey gets my highest recommendation without hesitation.

Patrick Payne
Patrick Payne
Founder and CEO, PopCandi

Casey designed and developed an awesome website for my business. That would be enough, but he is so much more. He is an advisor, marketing consultant, and businessman.

Tom Connally
Tom Connally
Leadership Coach, Connally Consulting

Casey is extremely knowledgeable and skilled in the use of Webflow. He has impressed me with his ability to turn complex design concepts into beautifully functional websites. I highly recommend him for any web design projects.

Juan C. Guerrero
Juan C. Guerrero
Growth Marketer, JCG Agency

My business would not be where it is today without his help and I am so thankful! I can't say enough positive things about working with Casey and I highly recommend him if you are in the market for a web designer.

Mark Baroth
Mark Baroth
Marketing Executive, MB

Highly recommend working with Casey! He is very communicative and knowledgeable. Don't hesitate working with him!

Ashley Gay
Ashley Gay
Owner, Digital Ash Agency

I've gotten so much feedback about how easy the website is to navigate, easy to read and looks very professional. I highly recommend working with Casey on any website design projects or SEO needs. Love my website!

Michelle S.
Michelle S.
Founder and CEO, Holistic Path Management

Casey recently helped me with a Webflow project that I had become behind and over my head with. He was extremely responsive and quick. He was able to answer all my questions and complete everything I needed. I would highly recommend working with CL Creative.

Katlynn L.
Katlynn L.
Web Designer, Hopkins and Sons

Everything looks great. I am so glad the Lord put you on my mind! And Webflow is so user friendly.

Leslie D.
Leslie D.
Executive Director, Anna's Bake Sale Foundation

Casey provided thorough, professional, and well-designed concepts for updating my professional blog and website. He's fast, and committed to working with my concept. Very highly recommend!

Weatherly C.
Weatherly C.
Owner and Therapist, Weatherly Camacho, LPC

I am extremely pleased with how my website and professional pictures turned out! I highly recommend using Casey for all your website needs. Immediately responsive to any questions and it just turned out beautiful!

Audrey C.
Audrey C.
Owner and Therapist, Audrey Crouch Counseling, LPC

He did an amazing job with my website. Highly recommend him!

Iris M.
Iris M.
Author and Speaker, Iris E. May

Our location

Rooted in Dallas–Fort Worth. Working with service businesses nationwide.

CL Creative is based in the Dallas–Fort Worth Metroplex. Many of our clients are within an hour of us, between Dallas and Fort Worth, but we also work with service businesses throughout the United States.

You're not submitting tickets to a faceless website company. You're working directly with someone who knows your business, built your website, and is still here after it launches.

Ready for a website that brings in work?

Tell us about your business. We'll show you what the plan covers and what it would look like for you.

While we build your website, we'll get your Google profile updated and optimized in the first week. Month to month. You keep your domain.