All Definitions

Microcopy

Short Definition

Small bits of text used to guide users through an interface, such as button labels, error messages, and instructions.

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Progressive Web App (PWA)

A type of application software delivered through the web, built using common web technologies.

Open Graph Protocol

A protocol that allows web pages to become rich objects in a social graph.

CTA (Call to Action)

An element that prompts users to take a specific action, such as 'Sign Up' or 'Buy Now.'

Content Strategy

Planning, development, and management of content—written or in other media.

Grid Line

The lines dividing the grid into cells. They can be horizontal or vertical.

Bounce Rate

The percentage of visitors who navigate away from the site after viewing only one page.

vh (Viewport Height)

1% of the viewport’s height. Allows for responsive sizing based on the height of the viewport.

Infinite Scroll

A web design technique that automatically loads more content as the user scrolls down the page.

404 Error

A standard HTTP response code indicating that the server could not find the requested page.

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