All Definitions

Lightbox

Short Definition

A script used to display images and other media in a modal window, overlaying the current page.

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Aspect Ratio

The ratio of the width to the height of an element, often used in image and video dimensions.

Key Performance Indicator (KPI)

A measurable value that demonstrates how effectively a company is achieving key business objectives.

Content Curation

The process of gathering, organizing, and sharing relevant content for a specific audience.

Information Architecture (IA)

The organization and labeling of content in a way that helps users find information and complete tasks.

Grid Area

A rectangular space surrounded by four grid lines. It can contain one or more grid cells.

Navigation

The system that allows users to move around a website.

Microcopy

Small bits of text used to guide users through an interface, such as button labels, error messages, and instructions.

WYSIWYG

A system in which editing software allows content to be edited in a form that resembles its appearance when printed or displayed as a finished product.

Microdata

A way to nest metadata within existing content on web pages to improve search engine understanding.

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