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All Definitions

ex (x-height)

Short Definition

Relative to the x-height of the element’s font (the height of the lowercase 'x' character).

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A/B Testing

A method of comparing two versions of a web page or app against each other to determine which one performs better.

Progressive Web App (PWA)

A type of application software delivered through the web, built using common web technologies.

Key Performance Indicator (KPI)

A measurable value that demonstrates how effectively a company is achieving key business objectives.

Landing Page

A standalone web page created for marketing or advertising campaigns to prompt a specific action from visitors.

SEO

Techniques used to increase a website's visibility in search engine results.

Flex Shrink

A property that defines the ability of a flex item to shrink relative to the rest of the flex items.

Template

A pre-designed web page or set of HTML web pages that anyone can use to 'plug-in' their own text content and images into to create a website.

Flexbox

A CSS layout model designed for one-dimensional layouts, providing efficient space distribution and alignment of items within a container.

Opacity

The transparency level of an element in CSS.

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