Websites promote you 24/7: No employee will do that.

Paul Cookson

Content precedes design. Design in the absence of content is not design, it’s decoration.

Jeffrey Zeldman

The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring

Paul Rand

Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs

Good design is obvious. Great design is transparent

Joe Sparano

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