SEO is a better marketing strategy
Yes, social media paid ad campaigns work, but they are expensive. They cut into your bottom line, decreasing your profits.
There is a better way to market your business. Optimizing your website for organic search through an SEO campaign is the best way to rank higher in Google and reach your customers while increasing your profits.
53.3% of all website traffic comes from organic search queries. To increase your chances of being found in the major search engines without the high price of paid ads, you need to do SEO work on website.
69% of all marketers and website owners are investing in SEO as a way to reach their ideal customer.
75% of companies investing in SEO services believe their SEO strategy is working.
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What is included in an SEO campaign?
Each SEO campaign begins with a site audit. Website audits are important to understand the baseline health of your website.
After the audit is complete, we’ll gather together to talk about the findings. During our meeting we will brainstorm keywords that your customers might use to search for your product or service. From there, I’ll do extensive keyword research and formulate an SEO strategy to help you rank higher for those keywords.
I’ll also work to increase the health of your site through technical SEO, while seeking to build high-quality backlinks and perform on page SEO. On page SEO work will insure the keywords for which we are trying to get your site ranking for are present on your website.
SEO audits are designed to analysis your current online SEO. It uncovers important ranking factors related to how easily you are found online.
Using an SEO audit to analyze your site helps to determine your websites health, the on-page and off-page factors that contribute to your search rankings, as well as how you stack up against your competition.
An SEO audit becomes the roadmap for your SEO campaign. It will determine what needs to be fixed, improved upon, and what is already working well. It provides a baseline for the present, giving you something by which to measure the success of your search engine optimization campaign.
Without a good SEO audit, you are essentially guessing as to what you should do to improve your search enging rankings and attract customers.
With a plan in place, I’ll spend a few weeks making the necessary changes to your website to increase its overall health.
You’ll most likely will begin to see results a few weeks after the changes are made!
Whether you are wanting to target your local market or a national market, I can help develop a strategy that will lead to you generating more website traffic, leads, and ultimately customers.
The Importance of Keywords
Keywords are the driving force behind any good SEO campaign. They are important because that is how your customer is going to find your business.
Say you are a plumber in the Dallas area. When a potential customer fires up Google because their faucet is leaking, they are going to type in a search query for something like, “best plumbers in Dallas”.
Guess who is going to get the call to come out and fix the leaky faucet? Not the plumber who shows up on page 2 or 3, but the site owner who has been creating content for those keywords. They are the ones who will rank higher and show up at the top of the first page on Google.
Keyword research helps you determine the keywords your customers are already searching for. Once you know the keywords your customers are using, you can build an entire page or article around those keywords. Everything from the title tag to the meta description and the content you create for the page or blog articles are designed to target those keywords. With a little effort and time, you will be able to outrank your competition and bring more traffic to your own website.
View Our Work
Our digital marketing and web design agency is proud to work with business owners to build websites and strengthen their marketing campaigns.
View some of the websites we have built for other small business owners and startups.
SEO Campaign Expectations
I want to set realistic expectations for you.
There is a better way to market your business. Optimizing your website for organic search results by doing SEO work is the best way to reach your customers while increasing your profits.
12 Month Campaigns
A typical SEO campaign takes about 12 months. You will most likely begin seeing results in 3 to 4 months, with the 6-7 month mark being the sweet spot for an SEO campaign.
You might be tempted to pull back once you start seeing results, but that is not a time to take your foot off the gas. Instead it is time to press harder and continue to see your site rankings climb higher.
Mature Sites See Faster Results
If your website has been active for a while, there is a good chance you will see results in less time.
Google attributes authority to a sites age that a new site just doesn't have. That doesn't mean new sites can't rank higher in organic search results. It just might take a little longer to see result.
Creating content and working on link building takes time.
Your ROI is Based on your Investment
Search Engine Optimization campaigns will ultimately cost less than paid ads and the results will last longer, but you still need to be prepared to invest.
There is a cost associated with creating content and link building strategies.
But ultimately the investment will be worth it as a good search engine optimization strategy can pay dividends for years to come.
Are you ready to get started?
Looking For Something Else
I offer several other professional services that will help you launch your startup, improve your organic search results on Google, or level up your website visual design and user experience.