Webflow Web Design for a Wellness Startup

Holistic Path Management Webflow Design and Development for a Wellness Startup

Holistic Path Management is a recent startup in the wellness space. Michelle helps individuals navigate the complex path to addiction recovery. She needed a complete branding experience. I walked her from discovery to development, designing a completely custom website developed in Webflow.

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Build Time: 5 Weeks

Build My Website

web design and development with webflow for a wellness service

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I've gotten so much feedback about how easy the website is to navigate, easy to read and looks very professional. I highly recommend working with Casey on any website design projects or SEO needs. Love my website!

Holistic Path Management

Michelle S.

Founder and CEO

Project Scope

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Holistic Path Management is a recent startup. Michelle and I worked together to launch her website for her new company in 5 weeks. We walked through the entire process of discovery, strategy, design, and development. I designed the website from the ground up, selected, pictures, colors, and wrote most of the initial copy for the website. It was finally developed in Webflow.

Deliverables

Complete branding of the website to include company colors and messaging.
Highlight company's services.
Write copy for the website that is informative as well as able to attract potential client.
Clean and modern design.
Five weeks deadline.

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Discovery and strategy sessions begin almost every project.

Before I started the design process, Michelle and I met so I could learn about her, the company, and what she would be offering.

Let us research your market and write your copy for you.

After I had a handle her company's purpose, services, and target market, I began market research. The goal was to understand how she could differentiate her company from her competition.

We'll design until your happy.

The next step in the process was to design the website. This was a collaborative effort with many iterations. We worked together until she was completely happy with the design.

Our design philosophy isn't just about the looks. It's strategic.

Her website is information heavy. It was important that the design present the information in a way that was easily digestible.

Through the use of typography, hierarchy, images, icons, and cards, I was able to design a website that presented information in a way that the visitor could read and digest without feeling overwhelmed.

Development that makes updates easy + timeline.

The project was developed using Webflow. I used Finsweet's client first methodology to develop a site that is not only easy for my client to update but is also accessible.

The project was finished within the 5 week timeline and launched on-time for her big meeting with potential clients.

Don't forget the 60 / 30 / 10 rule for color.

Michelle was found of red and gold. Colors that aren't always easy to design with because of their strong nature. However, we worked together to use her color palette in way that did not dominate the design.

Red was used primarily as an ascent, as was gold. Introducing bold and strong colors into a design can be difficult, but in this case, it works to highlight that which is important.

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