Webflow Development for a Crypto Website

Webflow Development for a Web 3 Crypto Currency Website

Charlie DeFi is a crypto currency reporting company. They needed a site that allows them to educate those interested in Web3, specifically decentralized finance.

The site pushed Webflow’s no code boundaries. Not only did it push Webflow’s boundaries, but it also required custom development, as well as API calls and the use of chart.js.

I learned Webflow’s boundaries and best practices for working with custom code alongside a complex Webflow project.

10 Weeks

Build My Website

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Casey is extremely knowledgeable and skilled in the use of Webflow. He has impressed me with his ability to turn complex design concepts into beautifully functional websites. I highly recommend him for any web design projects.

JCG AGENCY

Juan C. Guerrero

Marketing Expert | Agency Owner

Project Scope

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Charlie DeFi needed a website that allowed them to educate crypto currency enthusiasts. The site operates under a freemium model. It needed to offer both free content as well as a paid membership for more premium content.

An API connection to both Defi Llama and Coin Gecko was necessary. As well complex filtering and CMS collections that could be updated easily by the client for continued reporting and educating.

Deliverables

Modern design for a Web3 crypto currency website.
CMS collections making it easy for the client to update, as well as provide the ability for numerous writers to access the site and add content on a daily basis.
Memberstack memberships, along with social logins
API calls to Defi Llama and Coin Gecko
The use of chart.js with Webflow’s CMS to dynamically graph financial data.
Complex filtering via Finsweet’s Attributes, along with custom code.
Dynamically connect to Spotify Podcast displaying the podcast on each article.
CMS filter for block chain bridges

Memberstack Membership for Premium Subscription Model

Memberstack was used to create a premium subscription model that allows access to more in-depth reporting and articles.

We decided to provide potential subscribers the opportunity to read a portion of the article. Memberstack’s features allowed us to hide a portion of the article prior to signing up.

We utilized the gating feature to include a strong call to action for the premium membership.

Social logins were also added to make it easy for subscribers to both sign up and login.

We also selectively show content based on a users status - no sign up, signed up but not a premium member, full premium member.

Custom Coded Dynamic Data and Chart using API Calls, VS Studio, and Chart. JS

Webflow is a powerful no code development platform that allows you to build a custom website fast.

It also gives you the ability to easily add custom code to your project, extending its capabilities.

Leveraging VS Code, Github, and CDN delivery network, we were able to dynamically provide financial statistics and charting.

Charting is handled by chart.js and dynamic financial information is displayed using a few lines of custom Javascript.

All the information displayed is delivered dynamically via Webflow’s CMS and is easy for my client to add as they create new articles.

Client First and Attributes for Style and Functionality

The website was developed using Finsweet’s Client First class naming system. Every section and component is named for future development work or easy handoff.

Attributes were used throughout the build to extend Webflow’s capabilities. These were particularly used for complex filtering and search functionalities.

Every CMS collection has the ability to filter and search. A few have complex filters applied that not only surface the right article, but provide useful information within the DeFi world.

CMS Collections for Easy Updating

The site reports on and educates in a number of different categories. Each of these areas were developed using CMS collections and template pages.

There are a total of 21 CMS collections. 16 of these are designed to be unique template pages and 5 support those collections.

Not only did we build out 21 CMS collections, but we also built 26 static pages.

Overall the website was a massive build not only in size but in complex functionality to support each of these collections and pages.

Ambassador, Media, and Team all Highlighted to Increase Marketing Efforts and Drive Sales

An Ambassador program was created that for the website in order to drive organic grassroots marketing efforts alongside paid advertising.

It was also important we provided the media a way to contact Charlie DeFi.

As well as highlight the team and their experience.

All these pages serve to drive the marketing engine and promote their Decentralized Finance expertise to draw in more premium subscribers.

Web3 Design and Functionality

Functionality was important, but the design - the look and feel of the website was just as important. It was crucial that I replicated the design files provided.

This proved challenging at points since design blended with functionality. Often times, the design required a custom development solution not natively offered in Webflow.

The build was challenging, but it was well worth the effort, as the website not only functions well but also looks amazing.