Webflow Design and Development for a Talent Management Startup
Portfolio Site for Mark Baroth’s Athlete Talent Management Startup
Mark needed a newly designed site that not only showcased his work with past clients but one that was easy to update and manage himself. He had tried working with designers and developers via Fiverr but had poor results.
Mark needed someone who could not only design and develop a website, but who could also manage the process and help him think through how to present his work in a way that would attract clients.
My business would not be where it is today without his help and I am so thankful! I can’t say enough positive things about working with Casey and I highly recommend him if you are in the market for a web designer.
Mark needed a fresh redesign of his site. As well he was looking to migrate his site from Wordpress to Webflow. We worked together to not only provide him a modern and clean design, but also one that helps to market his new business.
The site was to have bold typography, large images, and a pleasing color palette.
Deliverables
- Modern design that attracts athletes looking for talent management
- Fully functional site in Webflow.
- A site that is easy to update, using Webflow’s CMS.
- Guidance regarding best practices in image selection, copy writing, and overall design.
Custom Page Loader
In order to add a distinct feature and elevate the site in the eyes of those first visiting, we created a custom page loader that greets potential clients with a logo that fades away as the site seemingly opens like a pair of doors.
Full cycle design and development.
The website was designed in Figma before being developed in Webflow. Figma allowed for many iterations, working out design choices, as well collaboration with my client. Once the design was full realized and approved in Figma, development occurred in Webflow.
Style Guide for both design and development
A style guide, which adheres to Finsweet’s Client First Naming and Structuring Methodology was used during both the design and development phase. Transferring the style guide to Webflow allowed for consistency. As well as quick and easy updates in Webflow.
Service pages focused on different aspects of the business
A list of services is good, but a page dedicated to selling each service is better. We developed a page for each offering. Not only for SEO purposes but so his potential clients would know what he has to offer and why he is a good fit for them.
A portfolio that blends past work with a present offering
Mark’s moving into a new phase of his career. He has worked with several large clients in the past and on a number of high profile campaigns. We sought to show how his past experience dovetails perfectly into a new career as an Talent Manager for athletes.
His portfolio also highlighted a number of social campaigns through the use of actual social posts on the page.
The portfolio was built using Webflow’s CMS, allowing him to quickly and easily produce new portfolio pieces as he works with new clients.
A homepage that provides promotes and sells
From top to bottom, Mark’s homepage is meant to provide a client with everything they need to know he is a great fit for them.
- An informative header
- A personal picture
- A purposeful and clear call to action
- Past brand experience
- About section
- Services
- Portfolio Pieces
- Call to Action
All these items are meant to show a potential client that he is qualified manager.
Final Design and Launch
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