Charlie Gaming Webflow Website Development for the Web3 Space

Webflow Development for a Web3 NFT Games and Metaverse Website

For the last several months, I have had the opportunity to work on a Webflow Development project focused on NFT Games and Metaverses.

It pushed my boundaries as a developer, as well as it pushed Webflow’s capabilities to handle the needs of the project.

We not only redesigned the site but we migrated it over from Wordpress to Webflow to provide more functionality, greater speed, and SEO optimization.

3 Months

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Casey is extremely knowledgeable and skilled in the use of Webflow. He has impressed me with his ability to turn complex design concepts into beautifully functional websites. I highly recommend him for any web design projects.

JCG AGENCY

Juan C. Guerrero

Marketing Expert | Agency Owner

Project Scope

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Charlie Gaming needed to migrate their website from Wordpress to a platform that could handle their growing collection of Analyses and News in the NFT Games and Metaverse space. They needed speed, functionality, and styling that was not possible with their current platform.

We migrated their site from Wordpress to Webflow, while also providing them a fresh new look that is more akin to the Web3 NFT and Metaverse space.

They also needed to launch a paid premium version that is managed via Webflow Memberships and gates content on the site.

Deliverables

Fresh redesign for the Web3 space.
Development and copywriting based on brand guidelines and story.
CMS collections that would be easy for the client to update, as well as provide the ability for numerous writers to access the site and add content on a daily basis.
Speed, style, and functionality previously not available via Wordpress.
Use Client First, as well as Finsweet Attributes such as Filter, Nest, Load, Next Previous, Table of Contents for added functionality.
Memberships and eCommerce that allows for premium gated content.
Multilingual site using Weglot.

Web design and development for the modern web

Charlie Gaming was designed to fit in with the modern web’s aesthetic. From dark background, to gradients, typography, graphics, and the use of interactions meant to highlight each element. Charlie gaming is a modern website serving those interested in NFT Games and Metaverses.

Webflow Memberships delivers premium content

Not only does Charlie Gaming provide free content to the Web3 community, but they also have paid premium content. Using Webflow’s Membership Platform, we created a membership section of the website to handle Premium content.

Using conditional visibility paired with Memberships, we gated portions of the Premium Pages. Memberships conditional visibility gives us the ability to show a portion of the premium article. This is important for trust and marketing. Those interested in a Premium membership are able to see what is provided without having to purchase a paid subscription. It also provides Charlie Gaming the opportunity to showcase the value they are providing and call users to make a purchase with a custom popup.

Finsweet’s Client First and Attributes creates a clean yet fully functional site

Client First is fast becoming the organization and naming standard for Webflow. It allows for consistent fast builds that are easy to update at scale.

Attributes adds increased functionality to the site. We used Attributes for advanced filtering, sorting, loading, and to pull collection items into sliders throughout the site. In articles, we harnessed the power of the Table of Content Attribute, as well as Next Previous to keep readers reading.

Collection pages and conditional visibility allows for a custom design to collection pages that are continually growing

Charlie Gaming is not a static site that is updated every now and again. Updates happen on a daily basis as new analyses’ are added. But not every analysis is the same. Using the power of conditional visibility, we were able to provide options that automatically hide or show different elements on the page as new analyses and news articles are created.

Have a favorite analyst? Check out all their work.

Using the team collection as a reference collection, we were able to tie all the articles written by a particular analyst together and present those on their team bio page. For those who don’t write articles, we used the power of toggles and conditional visibility to hide the article section on the bio page altogether.

That’s a lot of CMS Collections!

The site is still growing, and ongoing development will continue, but as of today the numbers are:

17 static pages
19 active CMS collection pages
25 CMS Collections (some of these are reference collections)
518 items in the CMS right now, but that number is growing daily and should be up over 1,000 soon.
53 fields in 4 collections with several of these fields being reference fields to other collections.
Too many conditional statements on the template pages to count 😬
eCommerce pages = 4
Membership pages = 6