Free guide for contractors
10 Marketing Mistakes Contractors Make
And the 10 rules that keep your phone ringing and your calendar booked up.
- The 10 ideas that sound reasonable but cost you jobs
- A quick checklist for each one, so you can see which rules you're breaking
- A simple score that tells you what to fix first
Get the guide
14 pages. Tell me where to send it.
Sound familiar?
Each one sounds reasonable. Each one costs contractors work they never hear about. The guide shows the rule that replaces it.
- “Word of mouth is all I need.”
- “My website's fine. It's been up for years.”
- “All I need is a Facebook page.”
- “Google will find me on its own.”
- “If they're serious, they'll call back.”
- “Happy customers leave reviews on their own.”
- “Once the job's done, the customer's done.”
- “I don't have anything worth posting.”
- “Marketing is for when it's slow.”
- “I'll get to it myself (or my nephew will).”
You're good at what you do.
I grew up doing Home Depot runs and job-site work with my dad, watching houses go from bare studs to finished homes. Now I build websites and run local marketing for contractors, and I keep hearing the same ten ideas. They sound reasonable. But they cost you work.
Casey Lewis, founder of CL Creative