Introduction
GripShape needed a website their marketing team could actually use—without waiting on developers for every campaign update.
I migrated their website from WordPress to Webflow, giving their team the tools to create new pages, launch campaigns, and manage content independently. The goal wasn't just a platform swap—it was to empower their marketing team with a modern, intuitive system.
The project included building a component-based design system that maintains brand consistency while allowing flexibility. I created reusable components for buttons, CTAs, headers, navigation sections, and videos that can be customized per-page without affecting global styles.
For animations, I implemented a custom GSAP animation system controlled via data attributes, making it easy for the team to add professional animations like fade-ins, fade-across, and fade-down effects without touching code. The homepage features a Swiper.js slider that pulls directly from the CMS, automatically displaying featured resources.
I also built a modal pop-up component for video content and a flexible navbar system with light and dark mode variants that automatically adjusts based on page design. The CMS is structured with resources, categories, and tags for easy content management and filtering.
To ensure the team could maintain the site confidently, I created comprehensive documentation including 6 detailed SOPs with video walkthroughs covering everything from basic publishing to custom code management.
Project Goals & Challenges
Goals
Migrate GripShape from WordPress to Webflow to give their marketing team full control over website updates, campaign pages, and content management—while maintaining design consistency and enabling professional-grade animations without developer dependency.
Challenges
The migration required building a system that was powerful enough for complex marketing needs but simple enough for non-developers to use confidently.
Custom animations, CMS-driven sliders, and modal components needed to work seamlessly while remaining maintainable by the marketing team. Comprehensive documentation was essential to bridge the gap between capability and usability.
Key Deliverables & Results
The new Webflow site gives GripShape's marketing team the independence they needed.
They can now create new pages from templates, manage blog and news content through the CMS, update the homepage slider, and swap modal videos—all without developer support.
Results
- WordPress to Webflow migration for improved marketing team autonomy
- Component-based design system (buttons, CTAs, headers, navigation, videos)
- Custom GSAP animation system controlled via data attributes
- Swiper.js homepage slider pulling featured content from CMS
- Modal pop-up component for video content
- Light/dark navbar variants with automatic switching
- CMS structure with resources, categories, and tags for content filtering
- 6 detailed SOPs with video walkthroughs for team training
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