How Much Does a Webflow Website Cost in 2026?

If you're researching Webflow website costs, you've probably noticed that most agencies don't publish pricing. You fill out a contact form, wait for a call, and eventually get a number—with no context for why it's that high or what you're actually paying for.

That's frustrating.

I run a Webflow agency that specializes in building websites for growth-stage companies—businesses that have outgrown their current site and need something that matches where they're headed. I'm going to give you real numbers based on actual projects, explain what drives pricing up or down, and help you figure out what budget range makes sense for your situation.

The Short Answer

Most business websites built on Webflow cost between $5,000 and $25,000.

That's a wide range, so let me explain what pushes you toward one end or the other.

At the lower end, you're looking at a straightforward site—maybe 5-8 pages, a clean custom design, basic CMS for a blog, and standard integrations. At the higher end, you're dealing with complex site architecture, multiple CMS collections, advanced animations, custom functionality, and integrations with your CRM or marketing automation tools.

The vast majority of projects I work on fall in the $8,000 to $15,000 range. That's typically a growth-stage company that needs a full redesign with custom design, CMS-driven content, and a site built to actually convert visitors—not just look nice.

What Affects Webflow Website Pricing

Pricing isn't arbitrary. Here's what actually moves the needle.

Design complexity

A template customization costs less than a fully custom design. And within custom design, there's a spectrum. A site with 3 unique page layouts is simpler than one with 12. Custom illustrations, micro-interactions, and scroll-based animations all add time and cost.

For growth-stage companies, I typically recommend full custom design. You've evolved past your first website, the one you threw together at launch or had a cousin build for cheap. Your site needs to reflect where you are now, not where you started.

Website size and structure

A 6-page marketing site is straightforward. A 20-page site with a resource library, multiple service categories, location pages, and a blog with complex filtering, that's a different scope entirely.

CMS collections matter too. Webflow's CMS is powerful, but setting up the data structure, designing collection templates, and building out dynamic functionality takes time. A site with one blog collection is simpler than one with case studies, team members, job listings, and a glossary.

Functionality and integrations

Basic sites need forms and maybe Google Analytics. More complex builds need CRM integration (HubSpot, Salesforce), email marketing connections (Mailchimp, ConvertKit), payment processing, member portals, or custom API calls.

Every integration adds development time. Not just the initial setup, also the testing, edge case handling, and documentation so you can maintain it later.

Custom code requirements

Webflow handles a lot out of the box, but some projects need custom JavaScript—advanced filtering, dynamic calculators, complex animations with GSAP, or third-party widget integrations. This is specialized work that commands higher rates.

Who's building it

A freelancer charging $75-100/hour will quote differently than an agency with a team and overhead. Neither is inherently better, it depends on the complexity of your project and the level of strategic support you need.

I position my work as strategic partner, not just execution. That means we're not just pushing pixels—we're thinking about who your ideal customer is, what message will resonate with them, and how the website supports your business goals. That strategic layer is part of what you pay for.

Typical Price Ranges by Project Type

Let me make this concrete with examples.

Simple marketing website: $5,000 - $8,000

This is a clean, professional site for a business that doesn't need anything fancy.

What's typically included:

• 5-8 pages (Home, About, Services, Contact, etc.)
• Custom design (not a template)
• Basic CMS for blog posts
• Mobile responsive
• Standard forms
• Basic SEO setup

Timeline: 3-4 weeks

Who this is for: Early-stage companies, local businesses, or anyone who needs a solid online presence without complex requirements.

Growth-stage redesign: $8,000 - $15,000

This is my most common project type. A company that's been operating for a few years, has traction, but their website doesn't reflect who they are anymore. Prospects visit and aren't sure if this is a serious company or a side hustle.

What's typically included:

• 8-20 pages
• Fully custom design with brand refinement
• Multiple CMS collections (blog, case studies, team, etc.)
• Custom interactions and scroll animations
• Integrations with CRM or email marketing
• Conversion-focused landing pages
• SEO optimization

Timeline: 5-8 weeks

Who this is for: Growth-stage companies that have outgrown their current site. Funded startups post-Series A. Established businesses ready to level up their online presence.

Complex website or custom build: $15,000 - $25,000+

This is for companies with sophisticated requirements—either in terms of design complexity, site structure, or functionality.

What's typically included:

• 8-20+ pages or complex information architecture
• Advanced CMS structure with relational data
• Member portals or gated content
• Custom JavaScript functionality
• Multiple third-party integrations
• Advanced animations (GSAP, Lottie)
• Multi-language support

Timeline: 8-12 weeks

Who this is for: Companies with complex product offerings, resource-heavy content strategies, or technical requirements beyond standard marketing sites.

Webflow e-commerce: $10,000 - $25,000

E-commerce adds another layer of complexity. Webflow's native e-commerce is ok for smaller catalogs, but has limitations compared to Shopify for large-scale operations.

What typically works best is a hybrid approach. Using Webflow and Shopify connected by a tool like ShopyFlow. This provides you the best of both worlds. A powerful site you can update, and a best in class e-commerce solution for the backend and checkout.

What's typically included:

• Product catalog setup
• Custom product page templates
• Cart and checkout customization
• Inventory management
• Payment processing integration
• Shipping configuration

Who this is for: Product-based businesses with who want a highly designed shopping experience.

Webflow Costs Beyond the Initial Build

The build price isn't the whole picture. Factor in these ongoing costs.

Webflow hosting: $14 - $39/month

Webflow's CMS hosting plans range from $23/month (billed annually) to $39/month for the Business tier. If you're just hosting a static site without CMS, it's $14/month. E-commerce plans start at $29/month.

This is competitive with quality WordPress hosting, and you're getting Webflow's CDN, SSL, and automatic backups included.

Domain: $10 - $50/year

You can buy domains through Webflow or elsewhere. Nothing unusual here.

Ongoing maintenance and support

After launch, sites need updates. Content changes, new pages, performance tweaks, security patches on any third-party integrations.

Some companies handle this in-house. Others prefer a support retainer. I offer monthly support plans for ongoing updates, performance monitoring, and strategic improvements.

If you're on a tighter budget, ad-hoc support at an hourly rate works too. Just know that context-switching costs mean hourly work is often less efficient than retainer arrangements. But I do a lot of hourly work and my clients benefit from it.

Content creation

Your website needs words and images. If you don't have professional copywriting and photography, budget for it. A beautiful design with generic stock photos and weak copy will underperform a simpler design with compelling content.

Copywriting for a 10-page site typically runs $2,000 - $5,000 depending on depth. Professional photography varies widely by market.

How to Get the Most Value From Your Investment

Some practical advice to maximize what you get for your budget.

Come prepared with clear goals

"We need a new website" isn't a goal. "We need a website that generates 20 qualified leads per month" is. The clearer you are about what success looks like, the better your agency can design for it.

If you're not sure what your goals should be, say so. A good agency will help you define them before starting design work.

Have content ready or budget for it

Nothing delays projects like waiting for content. If you're writing copy yourself, have drafts ready before development starts. If you're hiring a copywriter, loop them in early.

The best approach: strategy first, then copy, then design. You shouldn't be designing pages until you know what words need to go on them.

Gather examples of sites you like

I typically ask my clients for 2-3 website references.

When you share reference sites, be specific about what you like. "I like this site" isn't helpful.

"I like how this site uses whitespace and the way the navigation works on mobile" gives your designer something to work with.

Identify your decision-makers early

Projects stall when feedback comes from five different people with conflicting opinions. Decide upfront who has final say on design decisions and make sure they're available during the review phases.

Understand what "revisions" means

Most agencies include a set number of revision rounds. Know what that means. A revision round is typically one consolidated batch of feedback—not unlimited back-and-forth.

Stay organized with your feedback. Conflicting or unclear direction eats into revision rounds and can push you into additional charges.

Red Flags When Evaluating Proposals

A few warning signs that suggest an agency might not be the right fit.

Prices that seem dramatically low

If you're getting quotes of $1,500 for a custom Webflow site, something's off. Either the scope isn't what you think, the designer is very junior, or you're getting a lightly customized template being sold as "custom."

You get what you pay for. Cheap websites often cost more in the long run when you have to redo them in 18 months.

I work with a lot of growth-stage companies, and this is typically the case. They went the cheaper route just to get something up, but later have to redo the entire site, typically because it was not built to scale.

Keep in mind that just because a site looks good, doesn’t mean the bones or structure is there to build on. If you are going to grow, you need to be able to scale your website. One that sits static isn’t going to help you reach the next level in your business.

Vague scope or no written proposal

A professional agency provides a detailed proposal outlining exactly what you're getting: number of pages, features included, revision rounds, timeline, and what's explicitly out of scope.

If you're getting a verbal quote with no documentation, that's a recipe for misunderstandings later.

No portfolio of relevant work

Ask to see projects similar to yours—in scope, industry, or complexity. A beautiful portfolio of one-page splash sites doesn't tell you much if you need a 15-page site with complex CMS.

100% payment upfront

Standard practice is a deposit (typically 30-50%) with remaining payments tied to milestones. Requiring full payment before any work begins is unusual and risky for you.

No discussion of post-launch support

Your website will need updates after launch. If the agency hasn't mentioned what happens after handoff, bug fixes, training, ongoing support options, then you need to ask. Agencies that disappear after launch leave you stranded when something breaks.

What Should You Do Next?

If you've made it this far, you probably have a sense of where your project falls.

For a quick estimate tailored to your situation, a quick strategy call works well for most client’s I serve. No pitch—just a conversation about your project to see if we're a good fit.

Book an Intro Call →

And if you're still in research mode, that's fine too. Keep reading, keep comparing, and reach out when you're ready. I'm not going anywhere.